Teacher: Jason Davis
MBCM 215ONL1 Intro to Music Publishing and Marketing (2022 FALL Rglar Term)
This course will teach students how to set up an independent publishing company, including administration of copyrights, the role of performance rights organizations (BMI, ASCAP, SESAC), and preparing a functioning system for song catalogs. The student will develop a publicity plan, submit songs to register with the copyright office, learn how to market and promote compositions and writers by developing effective pitch and promotion strategies, and discover how to turn demos and lyrics into a functioning independent publishing and marketing business.